Global campaigns run at a predetermined day/time and are not triggered by a customer being in the venue. Global campaigns are a means to market promotions to help re-engage with existing customers back to your venue.
See our Global Campaign tutorial video below, and for greater detail see the detailed guide below.
(Note: This is the same video as our Real Time Vs. Global Campaigns article)
Global Campaign Guide
To start, in the 'Global' tab, click the "+ Create A Campaign" button to create a Global campaign.
There are four different steps to create and customize your campaign:
Title: Name of the campaign, for internal tracking purposes.
Type: Choose one of three different Types
Day/Time - Specific date and time that the campaign is to sent.
Recurring - The time and frequency that campaigns will be sent (ie. weekly on Tuesday at 1:00pm).
At Risk - Campaigns auto-sending a message targeting customers that have not been to the venue in a specified amount of time (ie. 30 days) – excellent for re-engaging previous customers.
Hyper-target customers. Leaving all options unchecked will target everyone. After checking a target option box, an option drop down will appear with target options.
By gender - Target either males or females.
By age range - Target one or more age ranges.
Valued customers only - Defined as customers with a minimum number of visits.
After checking a target option box, an option drop down will appear with target options. When customers have signed-in, Turnstyle has multiple methods to message them. If multiple message types are created for a campaign, customers will be messaged using only one method. To reorder the priority of these methods, simply drag the boxes using the icon to the desired order.
- Logo - Upload a logo to display at the top of all emails sent by this campaign.
- Accent Color - This colour will be used for certain text and elements.
- Subject - Subject line of the email; it is recommended to make this intriguing for the customer to open
- From - The display name in the sender field; not the email address.
- Message - The content of the email: every email automatically begins with "Hi first name,". Pictures and links can be placed in the message. Emails are fully HTML customizable. Use the HTML button in the bottom left to enable this option.
- Send Test Email - A test email will be sent to the email account associated with the account logged in.
- Message - Enter a message to be sent via SMS, up to 160 characters.
- Note: A fee may apply to use this campaign method; fees vary by country. A reminder will appear when selecting this method and alerting of the fee associated with that venue.
Click the "+ Add Coupon" button to add coupon to your real-time campaign. You don't need any additional hardware or scanners to use a coupon. Just instruct your cashiers on how to apply the coupon using the software programs you already use and have them verify that the coupon is redeemed in person. Customize your coupon using the following headings:
Name: Give the coupon a title.
Details: Provide the specific details of the coupon. Make sure to include the offer, locations it applies to, any exclusions.
Redeem Confirmation Message: This is a message that is displayed to the customer when they attempt to redeem a coupon. The default recommendation is, "Please ensure you redeem this in front of the clerk." If a customer redeems it by accident in line or while in the store, you can check the time stamp and then determine if you will still offer the promotion.
Expiry Date: Check this box and set the date if you want the coupon to expire.
Expires After: This will let you set your coupons to expire a set number of days from when each customer receives it. So if one person receives their coupon on Monday, and another receives it Wednesday and the coupon expires in 7 days; their coupons will expire next Monday and next Wednesday respectively.
Global Campaigns Dashboard
The dashboard shows the campaigns you have created, colored by Active, Upcoming, and Completed.
To see more details or disable the campaign, you can click the appropriate button.
Clicking on the in the top right of the campaign highlight box allows you to open the campaign to view and edit the campaign details
Clicking on “View Full Details” tab opens up a new window to show the macro results of the campaign including total pushes sent, when they were sent and engagement rates. Scroll down the page to drill down into the method the campaigns were sent, to whom they were sent and if there is a coupon, if/when the coupon was redeemed.
This is the end of the Global campaign orientation guide. If you haven't done so yet, click here when you're ready to look at Real-Time campaigns.
All done with Campaigns and ready to look at the Analytics Dashboard? Click here to start.