Why can a Wi-Fi user access the Internet before signing on through the Social WiFi splash page?

Why can a Wi-Fi user use the Internet even though I have my Social WiFi splash page set up and my network's walled garden configured correctly?

In order to allow users to connect to your Wi-Fi through your splash page, Yelp WiFi may allow connections to Facebook before a user signs in.

That means a Wi-Fi user at your venue may access Facebook without going through the splash page.  However, as soon as they visit a website that isn't Facebook, the splash page will come up and they will have to connect to it to use your Wi-Fi network.

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