Identifying overall traffic levels within and between days sheds light on both absolute and relative venue/group performance. Use cases include:
- Identifying trends in total visitors to the store, area, property or region you are looking at
- Within a particular day, identifying trends in traffic patterns to inform marketing, staffing and operational activities
- Visualizing metrics in linear fashion or absolute terms depending on the relevant audience
Traffic levels are best summarized below by the following metrics:
- All/Total Visitors
- Daily Visitors
1. All/Total Visitors
Summarize the total number of visitors of your venue/group in the selected time range. Available widgets for this metric are: Tables, Metrics, and Line Graphs.
2. Daily Visitors
Break down venue capacity for your venue over the course of a given day, and more specifically, by time of day. The 'Daily Visitors' widget shows venue capacity for one day, (indicated in the lower-right corner of the widget) in the specified time range. Advance to the day(s) of inspection using the arrows (top-right corner). Available in a Line Graph.