Analytics: Conversion Rates

Converting the flow of traffic outside of a venue, store, or property, especially in high-density areas, is a core factor in success.  Use cases include:

  • Was the increase/decrease in total visitors a result of strong/poor offerings or was traffic in the area up/down resulting in these fluctuations?
  • Shedding light onto the quality of marketing / signage as well as the general fit of the store with the audience in that particular area
Conversion Rates are best summarized by the two walk-by metrics compared against our Total Visitor metrics:
  1. Walk-bys
  2. Walk-by Growth
(Note: If you're not sure how to add a Widget, set the time range, or compare venues, please see our Analytics Dashboard guide here.) 
 
1. Walk-bys
Display the average number of people who walk-by your venue per day, throughout a selected time range.  Available as a Metric widget (left), which can be compared against the Total Visitors Metric (right).
 
 
2. Walk-by Growth
Display the walk-by rates in a line graph to gain greater insight into day-over-day comparisons. Compare period Walk-by trends (top) to total visitor trends to help determine strong/weak days. Comparing this to in-store marketing efforts can help provide greater knowledge into the R.O.I. for that initiative.
 
 
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Interested in other metric use cases?  Please click for Traffic LevelsDwell Time, Loyalty, Visitor Demographics, or Visitor Interests.
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