Creating Engaging Location-based Messages

Opening the two-way dialogue between a business and its customers, while the customer is engaging with a brand, is a powerful way to increase loyal, satisfied customers. Like any conversation, it is crucial to spark a customer's interest right away. Below are some guidelines to create messaging that customers will want to receive. 

General Guidelines 

No matter the type of campaign that is being created, there are overarching principles to follow that will create a solid framework for the details. Messages should be: 

  • Personable
  • Approachable 
  • Consistent

Email Design Guidelines

A survey from MarketingSherpa found that 58% of those who stop reading, disengage or unsubscribe later, cite “lack of relevance” as a key factor. Using Turnstyle gives you the unique ability to engage with customers while they have chosen to engage with your brand. These 6-steps will help ensure emails are relevant. 

  1. Open with a warm greeting or thank you
  2. Key messages about the offer/promotion
  3. Include a relevant graphic or photo related to the offer 
  4. Closing remarks: make customers want to hear from you again
  5. Include any legal information & disclaimers



Coupon Design Guidelines

Turnstyle coupons are web-based. Each coupon has a custom URL to allow for detail inspection of redemption trends. ~50% of coupons that are viewed are later redeemed. Customers can view coupons on smartphones, tablets or laptops. Therefore, it is important to create a visually appealing coupon for all device types. Following these steps will allow coupons to render in a relevant way across devices. 

  1. 2 - 5 descriptive words for the title
  2. Explain coupon details in one fairly short sentence
  3. Include a relevant graphic or photo related to the coupon
  4. Closing greeting: ensure you make this personal 
  5. Include any legal information & disclaimers
  6. Include an expiry date if applicable



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