Social WiFi Tutorial Video & Guide

Did you know that 77% of consumers spend more time in venues with Wi-Fi and 63% spend more money in those venues?  

Your splash page is the custom portal through which guests connect to your Social Wi-Fi.  This video and guide are designed to act as a tutorial, answer questions and provide the tools to make your splash page engaging and your very own!

Start with the video and reference the guide for greater detail and more information.

 

Social WiFi Guide Contents (click name to jump to section):

  1. The Splash Page Preview
  2. The Connect Tab
  3. The Theme Tab
  4. The Content Tab
  5. The Advanced Tab

(Note: If you haven't set up your WiFi and created a Turnstyle user account and venue yet, please see our Venue and Hardware Setup section right here.)

 

Section 1: The Splash Page Preview

The center section allows you to preview your splash page.  As you make changes to the Connect, Theme, Content, and Advanced tabs (located on the right of the page), the preview will auto-update, so make sure to keep an eye on it as you create your Social Wi-Fi masterpiece.  Always remember to save any changes you make when finished.

You can also switch between the ‘Welcome’ preview (the captive portal/splash page customers see) and the ‘Success’ preview (the message after customers sign-in) with the buttons in the lower left of the screen.  Note that the 'Success' page is not displayed when using a 'Redirect URL'.

Welcome:

 

Success:

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Section 2: The Connect Tab

The Connect tab allows you to choose how you can connect through Social Media with your customers.

 

 

Social Media Accounts

Choose which of your venue's social media accounts you want customers to connect to.  The 'Like' and/or 'Follow' buttons will appear as options on the 'Success' page after a customer successfully connects to your Wi-Fi.

 

Facebook Page ID:

If there is a Facebook page for the venue, adding the Facebook Page ID will give the option to allow customers to ‘check-in’ on Facebook.  It will also allow customers to 'Like' the page on the default 'Success' page.

Note:  This is the 15 digit Facebook ID number, not your Facebook page URL.  Your Page ID can be found using findmyfbid.com.  If you are the administrator of your Facebook page, you can also find this by clicking your Facebook page's 'About' section and then look under 'Page Info'. 

Twitter Handle:

If there is a Twitter account for the venue, adding the handle will give customers the option to 'Follow' the Twitter account on the 'Success' page.

 

Authentication

When choosing a method of authentication, it is important to keep in mind additional strategic goals and campaign implications.  Each method provides varying communication and types of demographic information.  Therefore, if a certain method of communication (through Turnstyle or internally) will not be used for campaign/demographic insights it is advised to not offer that as an authentication method. 

See below for more specific details on each connection method:

Connect with Facebook:

Customers who connect with Facebook provide age and gender demographic information, displayed in the Analytics Dashboard.  Email addresses are also collected when a customer connects with Facebook, allowing for campaigns to be created targeting customers through email.

Facebook Check-in:  Allow customers to check-in on Facebook and  will, therefore, give customers the option to generate a personalized post with a message and the location of the venue, using a geo-tag. The Facebook page must have an address associated with the Facebook page to allow for a geo-tag on the check-in message. If there is no address the default geo-location check-in is ‘Turnstyle’. This is a great way to build user-generated brand awareness.

Check-in message suggestion: If the Facebook Check-in option is chosen, placeholder text will be displayed in the check-in input field. Customers that check-in will need to generate their own message, in accordance to Facebook's rules.  The placeholder text is a great way to spark creativity!  Placeholder text should not be longer than the length of the blank field otherwise it will be cut-off on the splash page.

Connect with Twitter:

Customers who connect with Twitter provide their Twitter handle and, depending on privacy settings, their first/last name and gender information. Customers who connect via Twitter can receive public push notifications to his/her Twitter handle.  Global Twitter campaigns are not available.

Connect with Email:

Customers who connect with email provide his/her first and last name and email address. Customers who connect via email are eligible to receive public push notifications to the provided email address.

Connect with SMS:

Customers who connect with SMS provide his/her first and last name and phone number. Customers who connect via SMS are eligible to receive public push notifications by SMS.

Connect as Guest:

Customers who connect with Guest do not provide contact information. As this option does not provide greater customer insights and campaign abilities. It is not recommended.

 

Authentication Order

Drag and drop the buttons to change the order of the sign-in options. It is suggested that preferred options are placed closer to the top.

 

Age Restriction


This setting will allow Turnstyle users to restrict Wi-Fi access based on the customer's age. This information will be required on every sign-in if selected.

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Section 3: The Theme Tab

This section will cover how to add your logo, set the background, and choose accent colors.


Branding

Logo:

This is the image that will be displayed at the top of the splash page. If no logo is selected, the venue name will be displayed.

File size: Maximum - 500KB, recommended < 150KB
Dimensions: Recommended - 400px x 120px
Note: your logo will be scaled proportionally to fit the designated area of 200px x 60px

Accent Colour:

This colour will be used for certain text and elements.


Background

To set your background colour or add an image, see below for details:

Background Image:

Select an image to use as the background. If one is not selected, the background colour will be used. A background image is recommended when a large proportion of users will be connecting through tablets/laptops, as the image will be viewable to them. If the large majority of customers will be connected through smartphones a background colour is recommended, as it will provide ~1cm outline around the splash page.
File size: Maximum - 500KB, recommended < 150KB

Background Colour:

The background colour of the splash page; this will be displayed when a background image is not present.

Background Type:

Normal - The background image will be displayed using the image's original dimensions.

Cover - The background image will scale to cover the entire screen

Tile - The background image will be tiled to fill the screen, using the image's original dimensions.

Background Position:

Select how the background image is to be positioned. Different background types will have different position limitations. 

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Section 4: The Content Tab

This section covers how to add up image/promotion content and customize your message.

 

 

Slider

Advertise products or current/upcoming promotions. There can be a maximum of 3 slider images per venue.

File size: Maximum - 500KB, recommended < Under 150KB.
Dimensions:  418px x 220px

Before:

After:

 

Page Content

Page Title:

Text that is displayed beneath the ‘Logo’ image.

Welcome Page:

The message visitors will first see when they connect to the Wi-Fi.  Inform customers of upcoming promotions, incentives to sign-in, etc. The welcome message can also be designed using HTML. Click the HTML button in the bottom left to enable this.

Success Page:

The Success Page is an option that customers can see once they have successfully connected to your Wi-Fi.  This message will be displayed once customers have successfully connected. Connect your Facebook and Twitter profiles to help increase Facebook 'Likes' and Twitter 'Follows' by provide a one-click button to connected users. The success message can also be designed using HTML. Click the HTML button in the bottom left to enable this.

*Note, if a redirect URL is entered the Success Page is disabled

 

Displays as:

 

OR

Redirect URL:

Set a URL to redirect customers to after they have successfully connected to the Wi-Fi. Redirect to a promotional page, company Facebook/website or even to a mobile app download location! Leave this blank to use the Success Page.

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Section 5: The Advanced Tab

This section covers the advanced settings allowing you to take control of even more aspects of a customer's Wi-Fi experience. Depending on your hardware provider, various settings can be controlled through this tab. Click here for a complete list of hardware compatibility. If you are unsure of what settings to change, the default settings will ensure a stable Wi-Fi connection.

 

 

 

Auto Opt-In:

Check to automatically opt-in customers for Campaigns after they successfully connect to the Wi-Fi. After a customer's first time signing in, they will receive a customizable email notification informing them that they have been opted-in and that there is a one-click hyperlink to opt-out if they choose. Add your venue's branding and messaging by clicking the 'Customize Opt-in Email' button.

Terms of Service:

If you want to append your own Terms of Service, check this box and use the 'Edit Terms of Service' to insert your own Terms of Service. They will be appended to the default terms of service.  

Port Limit:

This option is for enterprise level IT professionals who would like to customize ports based on firewall or internally policy constraints.

 

Customer Limits per Session

Turnstyle gives you the ability to customize download/upload and time limits on customers connected to your Wi-Fi.  See below for details of all six options: 

Please note that if you use Meraki hardware, you'll need to configure these settings through your Meraki Dashboard, not the Turnstyle advanced settings.

Download/Upload Limit:

Per session and user upload/download limit. Once a customer has reached their limit, they will be required to re-sign-in to continue to browse.

Time Limit:

How long (in minutes) customers can be connected to the Wi-Fi before having to re-sign-in.

Idle Timeout

The amount of time a customer can have an idle connection before having to re-sign-in.

Download/Upload Speed Limit:

The maximum speed (mbps) a customer can download/upload at. This is limited at the venue’s maximum speed divided by the number of customers using it at any one time, regardless of chosen speed should this value be less than the set limits.  To determine an ideal venue backhaul (speed coming into the venue), multiply the desired individual bandwidth by the anticipated number of simultaneously connected users.

Sign-in Threshold:

The minimum amount of time a customer must wait after their session ends before signing in again.

 

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If you're comfortable with Social WiFi and are ready to take the next steps to increase customer engagement and loyalty, please click for our Campaigns and/or our Analytics tutorials.

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Comments

  • Avatar
    Patrick Kabuchi

    Very helpful guides :) !
    Thanks