"What gets measured, gets managed", holds true for any organization. Our analytics feature takes the guess work out of determining the success of your marketing campaigns, while also giving you deep customer insights.
Before starting to create new widgets to access your analytics, you should understand the various parts of the Analytics Dashboard and how they provide the exact information you're looking for.
Start with the video and reference the guide for greater detail and more information on our Analytics Dashboard!
Analytics Guide Contents (click name to jump to section):
(Note: Once you have a week's worth of data in your Analytics Dashboard, you'll want to calibrate your Turnstyle data to match your real world numbers. Please see our Calibration Guide right here.)
Using the bar in the top right corner is where you can add new widgets (as well as adjust the time range, and compare against previous time ranges and venues). Note that some widgets are updated daily. Others are updated in real-time* in an effort to present data in a relevant and accurate way.
There’s more than a dozen different metrics available for measurements and monitoring. Depending on the widget chosen, you will be able to display the information you need to help engage customers and build loyalty. A sample of the analytics offerings are listed below (click for full details):
Click the icon to add a new widget to the Analytics Dashboard.
Here, you can choose from six different types of graphs to visualize your data (Table, Metric, Pie Chart, Bar Graph, Line Graph, and Infographic) and provide a title for your widget. If no title is chosen, the default will be used.
Note: Not every metric is available to be displayed in each widget.
The chosen metric will be displayed in a table. In this example, Visit Duration of customers broken down in a percentage is being displayed.
The time range for this table (and all other widgets) was selected at the top of the Analytics Dashboard. In this case, the week of March 10 - 16, 2015.
Metrics display the information you have chosen numerically and automatically compared to the previous time range. In this example, there were 555 new visitors between March 10 - 16. This is up 140% compared to the previous time range of March 3 - 9.
3. Pie Charts:
A pie chart will display your selected metric in either a percentage or number, depending on the selected metric. For example, the number of New vs. Returning customers or percentage of Male vs. Female customers.
4. Bar Graphs:
This will display your metric in bar graph format. In this example, we're looking at the age range of customers. Bar graphs are a great way to visualize the distribution of data. Hold your mouse on a bar to get the corresponding numeric value.
5. Line Graphs:
This will display the metric you have chosen in a line graph. In this example, total visitors is displayed, further broken down by new vs. returning visitors. Line graphs are great ways to view time-series data.
An infographic will display your chosen metric in a cross between a horizontal bar graph and graphic format. In this example, a visual display of male vs. female visitors.
Click the time range drop-down to choose a new start/end date. You can choose from some of the most common ranges, or select the start/end dates using the appropriate calendar to create your custom range.
Note: When you select your time range, the Analytics Dashboard will update and it will auto-compare analytics against the same previous time range. For example, choosing a time range of the last 7 days (ie. March 14-20) will display those analytics and compare against the previous last 7 days (ie. March 7-13).
To customize the comparison against a specific date or venue, select one of the highlighted icons to the right of the 'VS'.
- The allows you to compare against a custom date.
- The allows you to compare against a different venue, over the same time period.
- The will remove the comparison.
All widgets are saved and redisplayed upon subsequent logins. Common to all widgets the following options are available:
Information - hover your cursor over the icon to get more information on what is being displayed.
Export - click the icon to export to CSV or email the report to the address associated with the user account.
Rename - Click the to edit the title and rename your widget.
Delete - Click the to remove the widget from your dashboard.
The Analytics Dashboard is ready to take this information and apply it to a Campaign! Click here for an overview of Real Time and Global Campaigns.