Once a real-time or global campaign has been created, it is important to monitor results and determine success. Turnstyle is a unique platform, as it allows for real-time monitoring, in addition to post-mortem. This feature allows for adjustmetns to be made in a timely manner, based on consumer feedback.
To view a summary of a campaign, click on the respective name.
Click 'View Full Details' to double-click into the campaign details.
Total Pushes Sent
The top section of the campaign details includes high-level details about how many pushes have been sent, broken down by pushes per day and the method the messages were sent (Emails & SMS).
The middle section gives more details about consumer engagement.
1. Email engagement
- Determine what percentage of consumers are opening email campaigns. Creating engaging and relevant Subject Lines is a great way to increase open rates.
2. Coupon engagement
- Determine open and conversion rates for coupons. On average, 50% of consumers who view a coupon redeem it!
The final section gives in-depth details of all messages sent.
Demographic and push method information can be viewed on a push-by-push basis. Time to redemption can be determined by calculating the difference between 'Coupon Redeemed' and 'Push Time'. This allows for a more accurate vision about the customer journey for those who redeem coupons.